MUSIC: Low-Priced Records

A PRICE WAR may be in the offing in the record field if Remington records, now the largest American "independent" (i.e., not RCA Victor or Columbia), continues to prosper. At $1.49 for a 10-inch LP record and $1.99 for a 12-inch LP record, the cost of any musical work in the Remington list is only a trifle more than a third the cost of its counterpart in the catalogues of Columbia, RCA Victor and such smaller independents as Mercury, Capitol, Concert Hall, Decca and Allegro.
Donald Gabor, president of Remington, a former clerk in the RCA Victor office, attributes his low price scale to three factors. He makes no contracts with top-price artists; he uses a new and cheaper substitute for vinylite, which is almost but not quite, as free from surface noise; and he employs no "vast network of salesmen, district and branch managers and branch officers" to distribute his records. Aiming at mass distribution, he persuaded Macy's to place a trial order for 20.000 records. They were sold in a single day, and Macy's is now Remington's largest customer.

In order to make a fair sampling of the Remington output, I selected 21 items from the list and listened to them painstakingly from both the musical and technical points of view. Since Remington has not yet put into practice its plan to make records in the Webster, Mass., plant that presses the excellent London ffrr recordings, my 21 examples were all recorded in Europe. Apparently they were made at different times and under different conditions, for the quality of the engineering is excessively variable.  The best recordings do not quite measure up to the level of first-rank American reproductions;
 

with skill and clarity, though this music sounds much better on the harpsichord. Mr. Jenner offers sensitive and attractive performances of the Chopin Etudes Op. 25. In all these records the piano sounds reasonably well, though not as well as it can in the best full-price products. My list included only three chambermusic works - Beethoven's Septet and Archduke Trio and Dvorak's String Sextet. All three turned out to be workmanlike but undistinguished.
George Enesco's playing of Bach's E minor Sonata for unaccompanied violin offers, like Enesco's appearences in public, painful proof that even a fine musician cannot play an instrument effectively without adequate technique.
The only vocal record I heard contained two arias from Puccini's "Turandot", in which Anne Roselle's no-longer-young soprano voice cried aloud for the support of an orchestra instead of a distant and tinkly piano, and five German and Russian songs, which are not Miss Roselle's best genre.
In sum, I was able to give a clean bill of health to eight records out of twenty-one. Some of the rest are honest cut-rate values that are in no way comparable to the average standard product. Perhaps the batting average will improve in the future, although nearly all the artists whose contracts with Remington have been announced are, to put it coldly, average: Enesco, Karin Branzell, Albert Spalding, Richard Bonelli, Giovanni Martinelli, Efrem Zimbalist and Maria Jeritza. While I sincerely hope that Remington will provide a quality of competition that will bring record prices down throughout the field, I cannot see that it is doing so yet.

CECIL SMITH

New Republic, April 23, 1951 

You may have observed that the author of this interesting article (which was submitted to me by Timothy Gaspar) confounds record pressing and recording when writing: "Since Remington has not yet put into practice its plan to make records in the Webster, Mass., plant that presses the excellent London ffrr recordings, my 21 examples were all recorded in Europe." Journalists and plain music lovers do not always understand the technical aspect of records and recordings.

Cecil Smith's remarks about the artistic quality of the recordings is somewhat arbitrary as he himself made a selection from the Remington catalog, guided by his curiosity, and thus excluding a few concertos and symphonies belonging to the standard repertory.